{"id":3626,"date":"2011-11-16T12:30:51","date_gmt":"2011-11-16T17:30:51","guid":{"rendered":"http:\/\/www.maxagency.com\/blog\/?p=3626"},"modified":"2011-12-10T13:07:20","modified_gmt":"2011-12-10T18:07:20","slug":"max-agency-toronto-talent-auditions-for-the-bicycle-factory-with-cadbury","status":"publish","type":"post","link":"https:\/\/blog.maxagency.com\/?p=3626","title":{"rendered":"MAX Agency Toronto Talent auditions for The Bicycle Factory with CADBURY"},"content":{"rendered":"

\"\"<\/a>Nobody can do everything, but everyone can do something.\u00a0 Its always great to find out about new causes, especially causes that make you eat chocolate! MAX Toronto Talent Amira S, Kariah L, Amos N and Ashley R have an audition for this amazing cause and charity campaign with The Bicycle Factory and Cadbury Canada.<\/p>\n

Best known for their chocolate Easter eggs, the Cadbury Corporation continues their fundraising drive to build 5,000 bikes a year for children in rural Ghana with The Bicycle Factory. Cadbury will show Canadians how easy it can be to make a big difference in the lives of others through small, every day purchases like chocolate, gum and candy. By urging their consumers to enter the UPC bar code numbers from Cadbury products into their website. One bike is made up of 100 parts, meaning it takes 100 UPC entries to build a bike.
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\nBicycles serve as an important means of transportation in the developing world. Bikes also do not rely on fossil fuel, and can help transport people and food on bumpy or unpaved roads. The fundraiser is a chance to “give back to the people who give us so much,” says Cadbury, who “sources most of their cocoa from Ghana today.” Since establishing the program in 2009, Cadbury has collected enough bar codes to produce 10,237 bikes.<\/p>\n

Here Cadbury showcases the utility in their advertising campaign in which a girl uses her bike as a delivery van, ambulance, water truck, and school bus.<\/p>\n